Hyundai Motor Group Advocates Software-Centric Approach for Future Mobility

Mobility Outlook Bureau
14 Nov 2023
09:25 AM
2 Min Read

Hyundai Motor Group (HMG) underscores the shift towards software-defined vehicles (SDVs) at the 3rd Annual HMG Developer Conference, aiming to transform the traditional hardware-centric vehicle development model.

Hyundai Motor Group

In a bid to lead the transformation in software-defined vehicle (SDV) development, Hyundai Motor Group hosted the third Annual HMG Developer Conference, Korea's premier mobility developer festival, at the COEX Auditorium in Samseong-dong, Seoul, on November 13.

With approximately 1,000 attendees, the conference served as a platform for sharing cutting-edge research, development achievements, and fostering collaboration with external developers.

The event featured participation from nine companies, including Hyundai Motor, Kia, 42dot, Hyundai Mobis, Hyundai Autoever, Hyundai Kefico, Hyundai Transys, Hyundai NGV, and Motional. Chang Song, President and Head of Hyundai Motor Group's SDV Division, set the tone with the keynote address, highlighting concepts such as decoupling, architecture transformation, and value chain transfer to align with the software industry. President Song emphasized the pivotal role of talented developers in ushering in a new era of mobility.

'SDV is a technology that can break down time and space while providing the ultimate freedom of movement to countless people,' remarked President Song. 'The role of developers with a spirit of challenge is essential to advance the new era of mobility.'

Ji-han Yoo, Senior Vice President, Hyundai Motor Group's Autonomous Driving Center, showcased real-world applications, including the first video of an autonomous parking tower's remote parking pilot (RPP) development. Yoo outlined the Group's focus on developing remote autonomous parking technology and a memory parking function, enhancing the overall driving experience.

Various driver assistance functions, such as Lane Following Assistance (LFA), Smart Cruise Control (SCC), Forward Collision-Avoidance Assistance (FCA), and the National Assembly RoboShuttle pilot service, were also unveiled. The Group presented a comprehensive strategy for autonomous driving technology development, emphasizing universal safety and selective convenience.

External experts, including Michael Sebetich, Vice President of Engineering at Motional, and Professor Sangkeun Lee of Korea University's Department of Artificial Intelligence, provided insights into mobility services and AI, respectively.

Thematic talks, development staff presentations, and Q&A sessions were well-received, fostering candid discussions among participants. As a side event, the Group offered attractions such as recruitment counseling programs and photo booths.

The Group released a developer presentation video on the HMG Developer Conference Homepage, covering traditional vehicle development and the latest technology trends in SDVs. Viewers can engage in further learning by leaving questions and remarks in the video comment sections.

Additionally, the Group launched the 'HMG Developers' online platform to share developer know-how, strengthening communication through a developer blog, event news, technical content, and various events.

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