To address the need for deeper and more significant penetration across semi-urban and rural belts, Hyundai Motor India has commenced its 'Digital Float' activity across the country at its rural outlets.
Under the programme, the Grand i10 Nios will be delivered at the doorsteps. Initially, the ‘Digital-Floats’ will be travelling across the rural territories of Punjab and Haryana, a press release from the carmaker said.
Going forward, driven by innovation, the company will further tap the rural potential with digital-first initiatives. It aims to increase its rural reach and customer base by introducing several pioneering initiatives to enhance customer experience and association with the brand, the release added.
The company has established a network of 600 touchpoints in rural markets, and the Grand i10 Nios has contributed 20% in rural sales volume for YTM’23. Moreover, acceptance of the Nios CNG variant has increased significantly over the past year.
The ‘Digital-Float’ will act as a showroom-on-wheels enabling customers and prospects to connect with their local dealership for any product-related queries or new bookings, delivering the highest level of customer satisfaction and strengthening customer confidence in the brand Hyundai, all from the convenience of their doorstep.
Tarun Garg, Chief Operating Officer, Hyundai Motor India, noted that the company believes that in a dynamic market like India, phygital experiences are the need of the hour to reach the last mile and ensure maximum penetration across geographies.
With the ‘Digital-Float’ activations, the OEM aims to showcase Hyundai products to existing and potential buyers and extend our footprint in the hinterland. The 36 Digital Floats will cover almost 582 rural locations across 27 States over the next two months. This initiative will help the company reach out to potential customers effectively at the tehsil and taluka level, he added.
“Scheduling test-drives, booking car and availing finance schemes are now simplified for our rural customers, thus fulfilling Hyundai’s vision of becoming a Lifetime Partner of our customers,” Garg said.