Hyundai Motor India (HMI) announced that it has crossed the one lakh sales mark for the rural market in CY22 with 17% YoY growth.
A press release from HMI noted that rural Indian customers have broadly similar preferences to urban customers, with Creata and Venue being the most popular models. The Grand i10 Nios has also garnered immense customer love in rural areas.
Interestingly, in January 2023, Creta sold over 15,037 units making it the highest-ever sales figure for the model in a month. The release added that because of the increased rural demand, HMI deployed its 100th Mobile Service Van (MSV) in Siliguri (West Bengal) and bolstered its Doorstep Service programme in these emerging markets. The MSV was initially started in Meerut (Uttar Pradesh).
The Mobile Service Vans have been equipped with the requisite tools and facilities to carry out periodic Maintenance Services and take up repair jobs. The vans are deployed with a team of specially trained technicians to meet customers' requirements on the go and those unable to travel to their nearest Hyundai Workshops for a hassle-free ownership experience.
Tarun Garg, Chief Operating Officer, HMIL, noted that the company’s growing rural network of 600+ outlets with 97% Service facilities availability will act as a catalyst in enhancing customer peace of mind and inducing customer delight.
As upcountry customers demand more attention & care, HMI has increased its rural manpower to 5,000 plus in CY’22, the release added.