Italian Electric Two-Wheeler Brand VLF Enters Indian Market

Mobility Outlook Bureau
08 Jul 2024
11:30 AM
1 Min Read

VLF plans to establish a robust dealer network across India, targeting major Tier 1 and Tier 2 cities. The goal is to have 15 dealerships operational by the end of 2024, scaling up to 50 dealerships by the end of the financial year.


VLF, the renowned Italian electric two-wheeler brand founded by designer Alessandro Tartarini in 1993, announced its entry into the Indian electric two-wheeler market. Teaming up with KAW Veloce Motors, the vehicle maker aims to offer a unique riding experience for the consumers, blending Italian heritage and cutting-edge design.

Alessandro Tartarini, the visionary behind VLF, emphasised the brand's ethos: 'In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality.' This philosophy drives VLF’s mission to offer electric scooters that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives.

The state-of-the-art manufacturing facility will be established in Kolhapur, Maharashtra, leveraging the KAW Group's six-decade manufacturing experience in the region. VLF plans to launch its iconic electric scooter named Tennis by the festive season this year, catering to a diverse demographic—from first-time buyers to seasoned riders seeking an upgrade. With a focus on aspirational branding and premium riding experiences at affordable prices, VLF is poised to make a significant impact on the Indian electric two-wheeler landscape.

To generate interest and awareness among Indian consumers, the OEM will roll out an extensive marketing campaign culminating in the official brand launch during the 2024 festive season. The campaign will include engaging marketing activities, roadshows, and participation in auto expos, firmly establishing VLF’s presence in India.

Tushar Shelke, Managing Director of KAW Veloce Motors, said, 'With VLF, we want to give Indian consumers a range of electric scooters that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness.'

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