Lumax - DK Jain Group and Alps Alpine Asia on Thursday unveiled premium range of Alpine Car Sound System worth INR 29,99,999 in the Indian market through a demo car exhibiting the Alpine F#1 status system.
The full spec hi-res car sound system was introduced along with a new range for FY23, including Alpine status system and new series of display audio units in 7-inch, 9-inch and 11-inch sizes.
It may be recalled that both companies joined hands last July to establish their products' distribution and marketing channels in India. The companies now offer a premium and diverse range of car audio systems for the Indian market.
The new Alpine F#1 Status system aims to deliver the experience and excitement of live music performance on the go. It provides listeners with the emotional experience of a live performance, transforming a space used for transportation into a superior acoustic environment, a press release from the Lumax said.
To create accurate sound reproduction, the development was focused on three critical parameters: Time scale synchronisation of audio signal transmission, sound arrival and custom tone frequency range of a 4-way speaker system.
Mizuki Kanai, Senior Manager, Alpine Asia Brand Business, said, “Backed by advanced technology and relentless research, the products offer customisation, connectivity and communication. Being a global brand serving customers from more than 100 countries, Alpine now aims to provide the Indian music lovers with best-in-class music experience”.
Vineet Sahni, Group CEO, Lumax-DK Jain Group, said, “We are further expanding the Alpine product portfolio in India after last year’s unveiling. Lumax and Alpine are exclusive partners, and we will continue to expand the outreach of Alpine Infotainment systems across India leveraging the strong market understanding and robust sales network of channel partners and retailers. As highlighted last year, the Alpine products will be available at approximately 250 retail outlets in India. These products will serve the music lovers with a discerning ear for good music and prefer exceptional quality and experience on the go.”