Mahindra Tractors has announced the new brand name - OJA, for its new future-ready range of tractors from its global tractor programme, K2. The name is derived from the Sanskrit word 'Ojas', symbolising vitality, energy & strength.
OJA is an all-new lightweight global tractor platform focusing on both domestic and international markets, including USA, Japan, and South-East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.
A press release from M&M noted that the tractor, to be manufactured at Mahindra’s Zaheerabad facility, will have four sub-tractor platforms, the Sub Compact, Compact, Small Utility and Large Utility and tractor categories, covering 40 models across various multiple HP points.
Hemant Sikka, President, Farm Equipment Sector, M&M, said, “Slated for launch later this year, the OJA is Mahindra's future-ready approach to tractorisation exemplified by numerous first best-in-class technologies for improved performance and productivity, through which we aim to transform farming and enrich farmers' lives.”
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