Maruti Suzuki India on Thursday announced the expansion of its Subscribe programme to cover five new cities, making the total number to 25 cities across the country.
According to a communication from the company, the new locations added are Chandigarh, Ludhiana, Lucknow, Nagpur and Vishakhapatnam. In these five cities, Maruti Suzuki Subscribe will be offered on the marketplace platform in association with its Subscription Partners ALD Automotive and Quiklyz. The programme will offer white plate subscriptions for the entire Maruti Suzuki range of vehicles through one or more of its subscription partners. Subscription tenures can range from 12 to 48 months.
Maruti Suzuki Subscribe is a programme wherein customers can enjoy owning a car without buying a vehicle. It allows customers to opt for cars from the range of Maruti Suzuki vehicles and choose from multiple tenure options at an all-inclusive fixed monthly rental. The monthly rental includes the cost of the vehicle, registration charges, vehicle maintenance & service, insurance (new & renewals), along with roadside assistance. Once the tenure is over, the customer has an option to upgrade to a new car, or avail the option of buying back the subscribed car. The service also offers the customers the option of foreclosing the subscription during the tenure.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The Subscribe programme is well suited for today’s asset-light generation who prefer flexible buying decisions. Through new partnerships and city expansions, we look forward to serving our customers with more ease and convenience.”
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