Maruti Suzuki's Fronx has surged ahead to set a remarkable industry record, becoming the fastest passenger vehicle to reach 1 lakh sales since its launch in just 10 months. Launched globally at the Auto Expo 2023 and hitting the market on 24th April 2023, the Fronx has spearheaded Maruti Suzuki's accelerated growth in the SUV segment, doubling its market share and securing its position as the leading SUV maker in the first half of FY2023-24.
The Fronx’s success can be attributed to its innovative 'Shape of New' philosophy, seamlessly blending futuristic design elements with high ground clearance, advanced technology, and a powerful road presence.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed pride in Fronx’s achievement, stating, 'Fronx was strategically added to our portfolio to address the growing demand for another Compact SUV that blends distinctive design with a captivating driving experience. Achieving 1 lakh sales in just 10 months demonstrates the exceptional connection FRONX has found with our customers.'
The Fronx has played a pivotal role in Maruti Suzuki's SUV segment, contributing to a remarkable increase in market share from 10.4% in 2022 to 19.7% in CY2023. The automatic variants, accounting for 24% of sales, highlight a growing preference for clutch-less transmission options. The 1.0L turbo Boosterjet engine has also garnered significant demand from those seeking an exhilarating driving experience.
Furthermore, Maruti Suzuki Fronx has embraced eco-friendly solutions with the introduction of the S-CNG option, boasting a best-in-class fuel efficiency of 28.51 km/kg. Aligning with the 'Make in India' initiative, Maruti Suzuki has initiated exports of the Fronx to Latin America, the Middle East, and South-East Asian markets, with over 9000 units exported so far.
The Fronx, offering advanced next-gen powertrain and transmission options, is equipped with features such as a Head-Up Display, 360 View Camera, wireless smartphone charger, and a 9-inch HD Smart Play Pro+ infotainment system, contributing to its widespread popularity among customers. The SUV stands as a testament to Maruti Suzuki's commitment to delivering innovative and customer-centric vehicles that shape the future of mobility.
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