Maruti Suzuki India Limited (MSIL) has announced the launch of an exciting new initiative, 'ROCK N ROAD SUV Experiences,' aimed at redefining the SUV ownership experience by combining exhilarating adventures with competitive events.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed the company's vision for the program. 'With the 'ROCK N ROAD SUV Experiences,' we aim to unlock new dimensions in SUV ownership by offering our customers engaging and exhilarating experiences. These unique experiences are a celebration of the passionate community of drivers of Maruti Suzuki SUVs and their love for exploration and adventure.'
The program consists of two distinctive formats. The first format includes 'ROCK N’ ROAD Expeditions’ and 'ROCK N’ ROAD Weekenders,' offering experiential drives in multiple short and long expeditions that MSIL SUV owners can book and participate in. The second format introduces the 'ROCK N’ ROAD 4X4 Masters,' a first-of-its-kind Offroad Championship designed to recognise off-roading talent in the country.
The 'ROCK N’ ROAD Expeditions' kicked off with a spectacular drive from Chandigarh to Kaza, featuring a convoy of 14 Maruti Suzuki Jimny SUVs navigating through scenic mountains over a 539km route in 6 days. This inaugural expedition explores the breath-taking Spiti Valley, showcasing the capabilities of Maruti Suzuki SUVs in challenging terrains. The journey promises participants an immersive experience, uncovering hidden corners of the Himalayan wilderness.
The Offroad Championship, 'ROCK N’ ROAD 4X4 Masters,' led by the Jimny, will consist of qualifiers across 8 cities and a grand finale. This championship offers off-roading enthusiasts and experts a platform to showcase their skills against competitors from across India.
Crafted with a focus on customer experience, 'ROCK N ROAD SUV Experiences' aims to create lasting memories for participants during experiential drives and provide a platform for off-roading enthusiasts to shine in the competitive arena. This initiative is set to further strengthen Maruti Suzuki's position in the SUV market and enhance the brand's appeal among adventure-seeking consumers.
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