MG Motor Launches AR/VR Experience Centre - StudioZ In Chennai

Mobility Outlook Bureau
21 Jun 2023
06:18 PM
1 Min Read

MG StudioZ is an initiative that offers a dynamic yet intimate digital environment that resonates with the preferences and aspirations of the modern, urban buyer who is both tech-savvy and an auto aficionado.


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MG Motor India has inaugurated MG StudioZ, a uniquely immersive experience that leverages the interactive advantages of VR/AR to bring the brand closer to all car enthusiasts. 

The studio features a digital running façade, a video wall configurator, and a mega visualizer with VR/AR zone. MG StudioZ will also feature an array of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience.

MG StudioZ is an initiative that offers a dynamic yet intimate digital environment that resonates with the preferences and aspirations of the modern, urban buyer who is both tech-savvy and an auto aficionado. At the inaugural event for MG StudioZ, the company will showcase the recently launched Comet EV and the ZS EV.

Udit Malhotra, Marketing Head, MG Motor India, said, 'MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience.'

In addition, the store has been meticulously designed with a focus on the younger cohort, incorporating captivating attractions that are tailor-made to engage Gen Z customers.

The opening of MG StudioZ marks another milestone in MG Motor's journey as a pioneer in the automotive industry. As the company continues redefining automotive retail and setting new standards, it remains dedicated to creating exceptional products and user experiences.

Also Read: 

MG Motor India To Source Renewable Energy From CleanMax

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