Mahindra & Mahindra, on Tuesday, announced its partnership with CSC Grameen eStore for its Small Commercial Vehicle (SCV) range, including the Supro and Jeeto.
As a part of this association, the CSC Village Level Entrepreneur (VLE) network will serve as an M&M touchpoint in over seven lakh villages across India, further aiding and simplifying the process of enquiries and purchases, a release from the vehicle maker stated.
This will be processed digitally by the VLE to facilitate information, test drive and/or delivery by an authorised Mahindra dealer, the release added.
The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra vehicle enquiries and real-time online lead transfer to M&M from deep rural pockets.
Using CSC’s digital tools, the VLEs will explain product features to customers and share the purchase intent with M&M for further action by authorised Mahindra dealers, the company added.
Amit Sagar, Business Head – SCV, Automotive Division, Mahindra & Mahindra, said, “We are increasingly focusing on digital solutions and are confident that the availability of skilled VLEs will provide the desired confidence and comfort to our customers throughout their association with Mahindra.”
Raja Kishore, Chief Operating Officer, CSC Grameen eStore, said the association with Mahindra will enhance CSC’s horizon with an opportunity to help sell India’s leading small commercial vehicles.