Partho Banerjee To Helm Marketing & Sales At Maruti Suzuki

Mobility Outlook Bureau
05 Apr 2024
03:42 PM
1 Min Read

His role will be instrumental in crafting innovative marketing strategies, enhancing customer engagement, and driving sales growth.


Partho Banerjee To Helm Marketing & Sales At Maruti Suzuki mobility outlook

Maruti Suzuki India Limited announced the appointment of Partho Banerjee as the new Senior Executive Officer - Marketing and Sales, effective from April 1st, 2024. This announcement marks a significant transition in the company's executive ranks, with Banerjee stepping into the role previously held by Shashank Srivastava.

With a storied career spanning over three decades at Maruti Suzuki, Banerjee's appointment is a testament to his profound impact and expertise within the company. An esteemed alumnus of IIT Kanpur, Banerjee's journey with Maruti Suzuki has been marked by a series of strategic positions and groundbreaking contributions that have significantly shaped the company's trajectory.

Among his notable achievements is the successful incubation and launch of Maruti Suzuki's premium NEXA sales and service channel, an initiative that has notably redefined the car buying and service experience in India. Additionally, his leadership in dealer development strategies has played a pivotal role in strengthening the company's nationwide network and market presence.

In his recent tenure as the head of the Maruti Suzuki Service vertical, Banerjee championed customer-centric digital transformations, significantly elevating the service experience and setting new industry standards in customer satisfaction and operational efficiency.

As Banerjee assumes his new role, his strategic foresight and proven track record are expected to drive Maruti Suzuki's marketing and sales divisions towards innovative horizons. His leadership comes at a crucial time as the Indian automotive industry faces rapid evolution and increased competition.

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