To redefine how Indians experience and engage with the brand Renault India has announced the launch of its trailblazing campaign,' Renault Experience Days.'
The carmaker is introducing two initiatives: the 'Showroom on Wheels' and the 'Workshop on Wheels,' as part of this nationwide campaign, spanning 625 locations across 26 States and three Union Territories. This campaign marks the first-ever introduction of such an activity in the Indian market and signifies the beginning of a remarkable transformation for OEM in the country.
By bringing the showroom experience directly to the customers' doorsteps through the 'Showroom on Wheels' and providing convenient and efficient vehicle servicing with the 'Workshop on Wheels,' the company aims to create an unparalleled and delightful experience for Indian consumers. Along with these, Renault Experience Days will also provide on-the-spot test drive, booking and car finance options in all 625 locations, making a one-stop solution for the customers.
Sudhir Malhotra, Vice President - Sales & Marketing, Renault India, said, 'This unique initiative underlines our dedication to crafting customer-centric experiences that exceed expectations. We aim to break barriers and reach out to customers in every corner of the nation, strengthening our connection with the people of India.'
Renault's exemplary performance in its home country, France, where it currently holds the top position in sales volume, and securing the second spot in Europe, are testaments to the brand's commitment to excellence and constant innovation. The launch of 'Renault Experience Days' signifies the next phase in Renault India's growth trajectory, as the company leverages its successful strategies to profoundly impact the Indian market.
The Showroom on Wheels will serve as a mobile extension of Renault's showrooms, allowing potential customers to explore and experience the latest Renault vehicles up close. Expert sales personnel will be present onboard to provide detailed information and assist customers in making informed choices.
On the other hand, the Workshop on Wheels initiative will ensure hassle-free maintenance and servicing of Renault vehicles at the customers' doorstep. Equipped with cutting-edge tools and operated by highly skilled technicians, these workshops will provide unparalleled convenience and efficiency to Renault owners across the nation.
The Showroom on Wheels will feature interactive displays of the company's models like the versatile Triber, the Sporty Kiger, and the stylish Kwid, allowing visitors to delve into Renault's latest innovations, safety features, and cutting-edge technology and test drive their favourite models at their convenience.
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