Royal Enfield has released the 2023 Bullet 350 at an ex-showroom price of INR 173,562 for the Military Black and Red, INR 197,436 for the Standard, and INR 215,801 for the Bullet Black Gold variants. Already available for bookings in India, Bullet 350 will be in Europe by the next quarter and launched across SARRC, APAC and the Americas in a phased manner.
Powered by the J-series platform, the fuel-injected single-cylinder engine produces 20.2 bhp and 27 Nm peak torque. Designed to deliver smoother performance, it comes with large diameter 41mm front forks and wider section tyres. The bench seat has been enhanced to improve comfort for the rider and pillion.
All three editions are built with a 13-litre teardrop tank, and the traditional Royal Enfield casquette that houses a new headlamp along with the signature pilot lights, which have been an enduring feature on Royal Enfield motorcycles since 1954. Siddhartha Lal, Managing Director, Eicher Motors, stated at the launch how the legacy of the Bullet has transcended time and era and brought joy to so many people that Royal Enfield has the responsibility of taking forward.
Other contemporary touches include the new digital-analogue instrument cluster housing an LCD information panel and a USB charging point mounted below the handlebar as a standard fit across all variants. The motorcycle 350 will be offered with 37 accessories, including nine (touring and low-rise seats, touring handlebars, etc) which are exclusive to the Bullet 350.
B Govindarajan, CEO, Royal Enfield, mentioned that the company has purposefully endeavoured to retain the essence of the legacy of the Bullet as it readies to transition to a new form and avatar and steadfastly rides on to a century and beyond.
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