Shriram Automall's 13th Anniversary Event Sets New Benchmark With INR 150 Crore Transactions

Mobility Outlook Bureau
29 Feb 2024
10:28 AM
1 Min Read

The event's success was evident as SAMIL orchestrated the "Biggest Phygital Auction of the Year," achieving transactions worth INR 150+ crore by disposing of over 7,900 vehicles, equipment, and various other assets in a single day.

Shriram Automall

In an impressive showcase of excellence, Shriram Automall India Limited (SAMIL), the largest phygital pre-owned marketplace for vehicles and equipment in India, recorded transactions totalling INR 150 crore during its 13th-anniversary celebration – the SAMIL Utsav. This event not only marked a significant milestone for the company but also set a new standard in the used automobile industry.

The 13th edition of SAMIL Utsav emerged as a pinnacle of success with over 120 auctions conducted simultaneously in 120 cities across India. This feat showcased the efficiency and scale of the company’s operations, attracting an impressive footfall of approximately 24,000 customers to its 120+ Automalls situated in Tier I, II, and III cities, all within a single day.

With a showcase of over 18,500 pre-owned vehicles, equipment, and assets spanning diverse segments such as cars, trucks, construction equipment, farm equipment, two-wheelers, and three-wheelers, SAMIL Utsav provided customers with the 'Power of Choice.' The extensive inventory was sourced from 3,500+ sellers representing banks, NBFCs, insurance companies, OEMs, dealers, leasing, rental, and aggregator companies, brokers, transporters, contractors, and individuals.

Customers at SAMIL Utsav not only had the opportunity to choose from a wide range of inventories but also experienced a seamless purchasing journey. The event incorporated an array of allied services aimed at enhancing the overall customer experience. Loyal patrons, with a history of transactions, were acknowledged and rewarded with special gifts and tokens of appreciation, fostering a sense of camaraderie.

Key Highlights

One of the highlights of the 13th SAMIL Utsav was the innovative integration of the BidLive platform on the MySAMIL App. This allowed thousands of registered customers to participate in auctions remotely, enabling real-time bidding from the comfort of their homes. This groundbreaking Phygital mode of participation revolutionised the auction experience, offering unprecedented convenience and accessibility to customers nationwide.

Sameer Malhotra, Director & CEO, SAMIL, credited the success of the event to the company’s commitment to transparency, state-of-the-art facilities, customer-centric services, and the innovative Phygital and Online Auction Platforms. Malhotra extended heartfelt gratitude to all stakeholders, guests, buyers, sellers, vendors, and Samilians for their invaluable contributions, making the 13th Business Anniversary a resounding success and the Biggest Auction of the Year 2024.

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