As the Czech car manufacturer Skoda Auto moves ahead with its Next Level Skoda Strategy 2030, it has unveiled the VISION 7S concept embodying the brands latest design language ‘Modern Solid’.
Based on the design values of solid, functional and authentic, the concept designs will be followed on Skoda Auto’s next range of EVs.
The VISION 7S concept features the Tech-Deck Face at the front end a solid underbody and aerodynamic roof lines along with ‘T’ design headlights and tail lamps. Interestingly the concept also features the brand’s new logo.
Speaking of the interior, Skoda Auto noted that the vehicle is 6+1 seater rather than a seven seater as a dedicated child seated is fixed on to the center of the second row. Alongside, the interior also features a free-standing touchscreen with haptic key and redesigned menu and infotainment functions.
Wiith a planned investment of €5.6 billion for the next five years, the company aims to bring out three grounds up BEV which includes a small BEV, a BEV compact SUV and a BEV 7-seater by 2026.
A press release from Skoda Auto noted that the VISION 7S concept study, with its claimed range of over 600 kilometres and peak charging rate of 200 kW, offers a specific preview of the seven-seater electric SUV.
Moreover, Skoda Auto also plans to add BEV models for its ICE range of vehicle starting with the Superb in 2023, followed by the Kodaiq and Octavia insecond half of 2023 and 2024 respectively.
Klaus Zellmer, CEO, Skoda Auto noted that the company targets to have BEV share in Europe of more than 70% by 2030.
Meanwhile the company also aims to reduce its CO2 fleet emission by more than 50% until 2030 as compared to 2020, he added.
Interestingly, the CEO said that the company has sold over 70,000 units of the Eniaq iV and the Eniaq Coupe combined globally so far.
Besides investments on the produce side, Zellmer also said that Soka Auto will invest €700 million for digitalisation in the next five years and €500 million on education and training of team for future mobility from 2022 to 2030.
New Brand Logo, Changing Identity
Alongside giving a glimpse of its future mobility product, Skoda Auto also showcased its new brand logo which is slated to be first introduced in information and communication materials, followed by future models.
The new logo instead of being present in a 3D form, will have a 2D look to it to enhance the company’s presence across its digital channels, Zellmer noted continuing that the font used for the logo is exclusive to Skoda Auto.
Meanwhile, he added that with the new logo, the company also aims to change its brand identity as it plans to differentiate itself from the other brands from the VW group.
The CEO said that Skoda Auto wants to grow outside the VW group and doesn’t want to eat up market share from its sister brands.
Additionally, it also aims to build its own ecosystem for e-mobility by having a network of EV chargers along with enabling its vehicles to communicate with smart devices and launch new digital products under its ‘Next Level Skoda Strategy 2030.’
“We will see more changes in the mobility space in this decade than we have seen in the last 50 years,” Zellmer concluded.