Steelbird International has announced that in partnership with Hella India, it aims to launch horns and spark plugs in India for the 2-wheeler market.
According to a press release from Steelbird International, the partnership will leverage Steelbird’s marketing and distribution strength in reaching the product to maximum retail points across the country, while the products will be sourced from Hella India.
The announcement was made at the Dealer’s Meet in Dubai, in the presence of Rama Shankar Pandey, Managing Director, Hella India Lighting, Pankaj Kapur, Managing Director, Steelbird, and Manav Kapur, Executive Director, Steelbird.
Manav Kapur noted that the two-wheeler market holds good potential for such products.
Pandey said, “We are looking forward to creating positive experiences for 2W customers and channel partners of Steelbird by offering our product expertise in horns and spark plugs.
Interestingly, Steelbird International also recently forayed into tyres, lubricants, bearings, and a range of other categories, the release added.