Tata Elxsi, a global design and technology company, has partnered with Cultos Global to integrate a Blockchain mechanism from Cultos Global with its Tether Connected Vehicle Platform (TCVP) to create an innovative driver reward programme.
Tata Elxsi's TCVP is a cloud-based IoT data platform that enables automotive customers to offer a range of customer-centric and digitally enhanced features. The TCVP aims to improve the user's comfort, convenience, and safety with customer-centric features.
A press release from Tata Elxsi noted that the integrated solution will provide mobility players with a dynamic rewards platform that enables consistent engagement and positive behaviour modification through gamification.
The driving scorecard, which gets translated to tokens, is a single digital identifier for a user and can be used across the ecosystem. It will give access to first-party data for mobility providers with enhanced privacy for end consumers. It has a wide range of applications ranging from use for insurance to incentives for safety and reliability, among others.
Nitin Pai, CSO & CMO, Tata Elxsi, noted that the collaboration marks an important milestone in the company’s journey to leverage emerging technologies and enhance driver and passenger safety and experience - whether it is a mobility provider, vehicle brand, fleet owner, or a road transport authority that aims to positively impact driver behaviour and road safety using gamification and incentivisation and creates reputation, reliability and monetisation opportunities.
By harnessing the immutable nature of Blockchain, Tata Elxsi is elevating the programme's integrity, security, and transparency. Through this integration, the company aims to create a seamless and rewarding experience for our drivers, fostering trust, loyalty, and long-term engagement, he added.
Pavan Govindan, CEO, Cultos Global, “Cultos complements Tether offering by providing a single digital identifier for every customer. This not only increases engagement for mobility providers and their customers in the form of tokens that can be redeemed for different Loyalty/Rewards, but it can also be interoperable and can be liquidated.”
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