Tata Motors Launches DARK Series For Nexon & Nexon EV

Mobility Outlook Bureau
04 Mar 2024
11:09 PM
1 Min Read

The Nexon now dons the DARK mantle, available in both internal combustion and electric versions, starting at INR 11.45 Lakh.

Tata Nexon, Nexon EV DARK mobility outlook

Tata Motors has unveiled the DARK edition of the Nexon, alongside the electric variant Nexon.ev. This edition has rapidly become a symbol of luxury and trendsetting design in the automotive industry. Tata Motors has extended this exclusive range alongside the new Safari and Harrier, enhancing their appeal with a darker, more sophisticated aesthetic.

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd, expressed his enthusiasm about the DARK edition's ability to resonate with the younger generation, highlighting its luxurious features and advanced technology that cater to the evolving preferences of modern consumers.

The DARK series, introduced with the Harrier in 2019 and expanded across Tata's portfolio in 2021, has set a new standard in the market, offering customers a unique and compelling choice. These vehicles stand out with their DARK mascot and distinctive dark exterior treatments, elevating the style quotient of Tata's SUV line-up.

The Nexon.ev DARK emerges as a frontrunner in the electric vehicle segment, boasting a range of innovative features that redefine automotive excellence. Its striking design, enhanced by a digital design language and a muscular stance, sets a new benchmark for electric SUVs. The interior is a haven of luxury, with all-black leatherette seats and cutting-edge safety features, offering a blend of comfort and security. With its impressive range, advanced technology, and dynamic performance, the Nexon.ev DARK is poised to be a game-changer in the EV market.

The Nexon DARK presents a bold exterior and a luxurious interior, setting a new standard in the SUV category. Its aggressive design, coupled with exclusive #DARK elements, makes a strong statement on the roads. The cabin is a testament to Tata's focus on luxury and technology, offering a seamless and intuitive user experience with advanced features like Amazon Alexa and wireless charging.

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