India’s largest commercial vehicle manufacturer Tata Motors has announced that it has crossed the milestone of selling over one lakh units of its fully-built Starbus.
One of the reasons for the company to accomplish this feat is that Starbus has been the preferred choice of bus for several fleet operators for its low cost of ownership and high profitability.
The Starbus platform is available in varied configurations to perfectly suit a host of applications like staff, school transportation and has been an important pillar in the country’s public transportation sector. The Starbus is also offered in electric version and successfully runs in several cities across India.
With Starbus, Tata Motors introduced the OEM-built bus concept in India. Leveraging Tata Marcopolo’s in-depth knowledge in bodybuilding, Starbus’ aesthetically-designed body and modular architecture guarantees enhanced customer experience and maximises revenue potential for the fleet owners. Built at the state-of-the-art manufacturing facility in Dharwad, Karnataka, the Starbus offers high reliability and flawless build quality. The Starbus platform has constantly been evolving over the years and strategically identifying and filling whitespaces in the industry ahead of its time. The Tata Starbus family will continue developing and offering innovative solutions to cater to customers’ evolving needs.
Rohit Srivastava, Vice President, Product Line – Buses, Tata Motors, said, “It is a moment of great pride and testimony from our customers as we celebrate a significant milestone of one lakh Starbus vehicles on Indian roads. The Tata Starbus has proved to be the most versatile bus in the industry offering a luxury travel experience in the staff transportation application and safe and reliable travel as a school bus. The Tata Starbus has become one of the strongest brand in commercial vehicle industry and an integral part of India’s transportation sector. We extend our heartfelt gratitude to all our customers for their continued trust in Tata Motors.”