Tata Passenger Electric Mobility has unveiled a new identity for its EV business, TATA.ev. The new brand identity is poised to align with its commitment to sustainable mobility and innovative technology.
This is another step by the vehicle maker to provide a differentiated experience for customers in the form of a collective initiative to move towards electrification. Developed with Landor & Fitch, the ‘Move with Meaning’ logo signifies accessible, open and environmentally friendly.
Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd, mentioned at the launch that this new brand identity for electric vehicles underlines the company's commitment to accelerate the adoption of clean energy mobility solutions. The products and services are intended to create highly differentiated and meaningful consumer experiences, he added.
With the number of EV offerings increasing rapidly, spurred on by surging consumer demand, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle. TATA.ev identified a clear need for a new consumer-facing brand identity that strengthens commitment to the future of mobility. It aims to set new benchmarks in the EV segment by focusing on seamless connectivity, state-of-the-art design, efficient performance, and safety across all of its electric vehicles.
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