Yamaha Motor Co Ltd (YMC) commemorated its 69th Foundation Day, a celebration echoed across its global subsidiaries. The Japanese two-wheeler manufacturing giant has been ahead in terms of innovation in the motorcycling world for nearly seven decades. With an elaborate racing heritage and a commitment to producing sporty products, Yamaha has consistently excited the lives of millions worldwide.
In India, Yamaha Motor marked this special occasion with a significant community initiative. Partnering with the SMILE Foundation, Yamaha’s Blue Streaks riding community set out to support over 500 underprivileged children across 12 cities. On 7th July, Blue Streaks riders will visit schools run by the NGO to distribute essential educational materials such as notebooks, pens, and pencils. In addition, these riders will conduct sessions on basic road safety, teaching children the importance of wearing helmets, understanding traffic signals, and following pedestrian rules. This initiative aims to instil a sense of road safety awareness in young minds, fostering a more responsible future generation.
Yamaha’s celebrations extended beyond community support. The company's dealer network hosted events for customers, including cake-cutting ceremonies at showrooms to thank them for their continued trust in the brand. Dealers also highlighted Yamaha's rich legacy and iconic products introduced over the past 69 years. Meanwhile, Yamaha India organised engaging activities for employees and their families to mark the day.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, stated “Over more than six decades, Yamaha has been at the forefront of bringing pure motorcycling joy, earning the trust and admiration of millions. As we celebrate our past, we also look forward with a renewed commitment to delivering unmatched customer experiences through innovative, performance-packed products. Our aim is to create experiences that deeply resonate with our customers.”
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