Yulu Goes Global At CES 2023, Las Vegas

Mobility Outlook Bureau
06 Jan 2023
11:17 AM
1 Min Read

The Bengaluru-based company will be present at the Magna International pavilion

CES 2023
Amit Gupta, Co-founder & CEO, Yulu, at CES 2023

Yulu, India’s electric mobility-as-a-service player, is participating in the ongoing Consumer Electronic Show (CES) 2023 in Las Vegas, where it will display its latest generation of electric vehicles for micro-mobility. 

Yulu will be present at the Magna International Pavilion. The latter is a strategic investor in the Bengaluru-based company and also has a joint-venture in the battery-as-a-service (BaaS) space. According to a press release, Yulu’s presence at the Magna pavilion also symbolises the deep partnership between the two companies. 

Amit Gupta, Co-founder & CEO, Yulu, said,“CES is a great forum to showcase cutting-edge tech innovations to a global community and Yulu is delighted to be present here. We are very excited about the potential of our plug-and-play solutions.”

Yulu also has a partnership with Bajaj Auto where a new product will debut shortly and, hopefully, increase annual numbers to 100,000 vehicles over the next year and go up further to a million plus units.

Win-Win Situation

“If we can pull off the personal mobility scooter story, where we can retail a great world class scooter for INR 40,000, there would be massive queues of people coming to us and getting their energy needs served by the battery-as-a-service backbone,” Gupta had told Mobility Outlookin an earlier interview. 

“We can reduce the cost of ownership and it will work out to be a win-win situation so long as we get this part right. We are taking confident, clear steps to take the story forward,” he had added.

The product being developed by Bajaj Auto is “born electric, born shared mobility and born India” which combines the strengths of the insights from Yulu and decades of building world-class products by Bajaj. “It is far more robust, far safer and far more beautiful with a solid road presence,” Gupta had said.

Now with Magna in the picture, the sky’s virtually the limit for the trio in this alliance. As he explained, it was important for scooters and energy availability (in the form of changing infrastructure) to go hand-in-hand.

“With energy and scooters, you need an execution team to figure out the demand and then stitch it together. There are now three big forces where each of us has a responsibility in building it together,” said Gupta. 

Also Read

How Yulu Sewed Up The Deal With Magna  

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