3M India on Monday announced the launch of Ceramic Coating for the Indian automotive and paint industry. The product has been launched to offer an improved solution to all issues related to exterior car surfaces. 3M Ceramic Coating provides a hydrophobic finish that makes it suitable for water beading, thus maintaining surface durability, the company said in a press release.
P T Mukund, Director, Automotive Aftermarket Division- Asia, 3M, said, “Asia Pacific region is expected to be 40% of the global market of ceramic coatings, and at 3M, we have always strived to cater to the needs of Indian customers.”
“Given the extreme weather conditions in India, the automotive aftermarket has always been on the search for the most durable coating for car owners. With that in mind, we are optimistic and enthusiastic that the launch of Ceramic Coating will give customers the best user experience and functionality,” he added.
Formulated after years of research and development, 3M has combined its science and real-world performance for the 3M Ceramic Coating treatment. The product helps to enrich paint gloss and shine for a durable new-polish look for car owners and OEMs.
Amlendukumar Singh, Manager AAD, 3M India, said, “3M’s ceramic coating is yet another innovation that we are extremely proud to present in India. The formulation has been perfected to last up to five years. It’s engineered in a way so that one formula can be used on paint, plastic trim, wheels and glass.”