In a recent development, Audi India has announced a price hike of up to 2% across its entire model range. The price adjustment is seen as a strategic move to ensure sustainable growth for Audi India and its dealer partners in a dynamic market environment.
Balbir Singh Dhillon, Head, Audi India, emphasised the company's commitment to maintaining a sustainable business model for long-term profitability. He stated, 'Achieving profitability through a sustainable business model remains a critical part of Audi India’s strategy, and we are committed to providing the best to our customers.' Dhillon further explained that the adjustment in prices is a necessary response to the escalating supply-chain-related input and operational costs. Despite the correction, Audi aims to uphold its premium brand positioning while minimizing the impact on customers.
Audi India has been witnessing robust growth, with a notable 88% increase and the retailing of 5,530 units in the first nine months of the year. The brand boasts the widest electric vehicle (EV) portfolio in its segment and has seen a 63% growth in its pre-owned car business, Audi Approved: plus, from January to September 2023.
In a bid to further support its electric vehicle customers, Audi India introduced an industry-first initiative named 'Charge my Audi' on the 'myAudiConnect' app. This innovative solution provides Audi e-tron customers access to multiple electric vehicle charging partners through a single app, currently offering over 1000 charge points.
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