Audi India Kickstarts Digital Initiatives Before The Launch Of Its Electric SUV E-Tron

Mobility Outlook Bureau

Mobility Outlook Bureau

19 Jul 2021
04:34 PM
2 Min Read

These digital, customer-centric solutions include a Savings and Range Calculator, Charging Time Calculator, Audi e-tron Hub, e-tron on Audi Shop, Digital Retail and a State-of-Charge relay – all of this on ‘myAudi Connect, the company said in a press release.


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German luxury car manufacturer Audi India on Monday, announced a host of digital initiatives as a prelude to the launch of the Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 on July 22, 2021. 

These digital, customer-centric solutions include a Savings and Range Calculator, Charging Time Calculator, Audi e-tron Hub, e-tron on Audi Shop, Digital Retail and a State-of-Charge relay – all of this on ‘myAudi Connect, the company said in a press release. 

Balbir Dhillon, Head, Audi India, said, “Our digital solutions will help customers be informed about the current charge available, the range that can be covered keeping real-time driving conditions in mind, and the distance to the nearest compatible charging station, in case a charge is needed.”

He added, “In addition, the ‘myAudi Connect’ app has a dedicated Audi e-tron Hub that gives complete access to guides on Audi e-tron basics like setting up the charging equipment, setting recuperation levels and learning how to maximise range on your Audi e-tron. With solutions like these, we aim to eliminate range anxiety and make this EV journey a memorable one.”

With the saving calculator, customers can quantify their savings on cost and environment. Moreover, customers can use this to know the estimated reduction in carbon emission (kilograms of CO2) and monetary savings in rupees on every kilometre driven compared to a conventional engine.  

Apart from this, the range calculator considers the different driving modes like auto, efficiency and economy and factors in where the vehicle is being driven(city roads, highways, expressways) to give an instant estimate of the distance it can cover.

The time taken to charge the vehicle depends on the capacity of charger, socket utilised and where it is charged – home or public charge station.

The luxury carmaker has also brought in an Audi e-tron hub which includes comprehensive and short video guides on the basics like setting up the charging equipment, setting recuperation levels and learning how to maximise range (distance), all aggregated in one tab. In addition, potential customers can conduct mobility checks to ensure their parking can support an electric car charger. 

Via the ‘myAudi Connect’ app, the electric car owners can get a reference to all the charging stations compatible with the Audi e-tron. 

The application will automatically suggest compatible chargers near the customers’ location, and they can thereafter even share the suggested locations over WhatsApp. With a view towards faster adoption and proliferation of electric vehicle technology, this tool is also being made available on the Audi India brand website and “myAudi Connect” app for a user of any electric car to utilise as a ready reference.

As a roadmap feature on the myAudi Connect will have a relay of the current charge level of the vehicle along with distance-to-empty or the kilometres that can be driven with the remaining charge available. This will be very convenient for customers to manage their car and further alleviate range anxiety remotely.  

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