BMW India Launches Exclusive Products At Joytown Fest 2022

Mobility Outlook Bureau
10 Dec 2022
03:01 PM
2 Min Read

The company launched the XM at INR 2.60 crore, while the M340i has been introduced at INR 69.20 lakh and the S1000 RR enters the market at INR 20.35 lakh.

Vikram Pawah, President, BMW Group India

BMW India, in an exclusive series launch at the Joytown festival, has introduced the XM starting at INR 2.60 crore, the M340i Xdrive at INR 69.20 lakh and the Motorrad S1000 RR at INR 20.35 lakh. Prices of all the products are ex-showroom, India. Bookings for all three products are currently open.

Vikram Pawah, President, BMW Group India called CY22 a milestone year for the company as it completes 15 years of operations in the country. 

Uniquely Designed XM

Notably, the XM is the first grounds-up ‘M’ division car from the stable of BMW Motorsport in nearly 40 years after the iconic M1. The XM now takes centre stage as the brand’s flagship performance product. Deliveries for the BMW XM would start May 2023.

The XM features a 4.4 litre twin-turbo V8 engine paired with an eight-speed automatic transmission. Interestingly, the engine is also supported by a PHEV powertrain with 25.7 kWh of power. Together, the powertrain churns out 653 hp and 800 Nm of torque making it the most powerful BMW road car ever. Meanwhile, on electric power alone, the SUV has a range of about 80 km.

Design wise, the XM features massive lit-up kidney grilles with split headlights and hidden main beams at the front. The vehicle sits on 21-inch alloy wheels with squared-off wheel arches. The rear sports sharp taillights with vertically set up quad exhaust tips. A homage to the original M1 are the two BMW logos embossed at the top corners of the rear window, said the company.

Interestingly, the SUV carries forward an almost similar design language as the XM Concept that was revealed in 2021. 

On the inside, the XM features a 12.3-inch digital instrument cluster and a 14.9-inch touchscreen infotainment system with the company’s latest iDrive 8 user interface, Android Auto and Apple CarPlay functionality. The system has been carried forward from the iX and the i4, the company stated. 

Besides, it gets M sports seats with loads of electric adjustment and a range of massage functions as standard. It also features illuminated metal kickplates, matte-effect carbon fibre and loads of leather on the dashboard and doors along with 3D-effect headlining with built-in LEDs.

Pahwah noted that the XM marks a new journey for the ‘M’ brand and will define the future of ‘M’ cars from here on.

Making The 3 Series Sportier

BMW India will start delivering the M340i xDrive from January 2023. The vehicle is based on the standard 3 Series sedan, and features a 3 litre inline-six petrol engine that comes with an eight-speed automatic transmission. Together, the powertrain produces 382 bhp and 500 Nm of torque. 


Feature wise, the M340i xDrive gets new kidney grille, revised LED DRLs, and new alloys, while on the inside it features a curved widescreen infotainment and instrument cluster from the XM with similar features.

Pawah confirmed the engine for the M340i is the first high performance ‘M’ engine to be built in India.

Refining The Rocket

BMW Motorrad also launched the updated S1000 RR, now offered in three trim levels – Standard, Pro and Pro M Sport. The new second generation bike, cosmetically remains largely unchanged to the outgoing model with the most prominent change being the front winglets that are now being offered as standard.


While the company has retained the same 999 cc inline four-cylinder motor with BMW’s ShiftCam technology, it has upped the power on the bike to 206.7 bhp.

The swingarm on the S1000 RR is now offered with an adjustable pivot for customised settings based on the rider’s height and comfort. The rear sprocket now gets 45 teeth, instead of 46. 

On the tech side, said the company, it gets Slide Control to let the rider slide the bike in a controlled manner, while accelerating aggressively along with the new Slide Assist feature that helps the rider to slide the rear into turns using the rear brake. Besides, it also features hill hold, USB charging port, and a pitlane limiter. 

Markus Mueller-Zambre, Head of Region Asia, China, Pacific & Africa, BMW Motorrad, said the S1000 RR has been the best-selling model for the company since its launch in 2009 with sales of over one lakh units globally.

Concluding the event, Pawah said the company plans to launch a total of eight models in the next eight weeks.

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