Ceat, Marangoni Partner For Tyre Retreading

Mobility Outlook Bureau
21 Jul 2023
05:48 PM
1 Min Read

Through this collaboration, the duo plans to offer a one-stop solution for premium commercial tyre customers

Ceat and Marangoni officials
Ceat and Marangoni officials

Ceat has entered into a strategic partnership with Marangoni to provide tyre retreading solutions in the Indian market.

Marangoni's established network of franchisees in Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, and upcoming locations in the National Capital Region and Rajasthan will help expand its retail reach.

Lakshmi Narayanan B, CMO, Ceat, said beyond profitability, the partnership also emphasises sustainability by extending tyre life through advanced retreading techniques, thereby “making a positive impact on the transport and logistics industry's environmental footprint”.

Saurav Mukherjee, Senior VP, Global Sales and Supply Chain, Ceat, added that through this collaboration, “we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimise fleet operations while reducing overall costs”.

Matthias Leppert, COO, Marangoni Group, said the company was looking forward to joining forces with Ceat to propose a premium retread to customers. “This will be an important step to improve the competitiveness of Indian transport companies,” he added.

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