Stellantis India has announced the elevation of Shishir Mishra to the position of Brand Director for Citroën in India with immediate effect. In his new role, Shishir will spearhead the brand's strategic initiatives, focusing on fortifying Citroën's presence and influence in the dynamic Indian automotive market. This promotion reflects Stellantis' dedication to nurturing and empowering talent from within its organisational ranks.
Wealth Of Experience
Mishra brings over 24 years of extensive experience in both the automotive and banking & financial services sectors. Prior to his appointment as Brand Director, he served as the Head of Sales & Marketing synergy functions for Jeep & Citroën in India. In this capacity, he played a pivotal role in leading Aftersales Operations, Dealer Network Development, Finance & Insurance, Demand and Distribution, and Selling Online.
Aditya Jairaj, CEO & Managing Director, Stellantis India, stated, 'His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroën's brand strategy in this dynamic market. I am confident that under his leadership, Citroën will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India.'
Vision For Growth
Mishra shared his excitement about taking on this pivotal role at a crucial juncture for the brand and the automotive industry. He expressed his eagerness to leverage Citroën's rich heritage and innovative spirit to strengthen its position in the Indian market. Mishra emphasised the importance of working closely with dealer partners to deliver exceptional experiences to customers and drive sustainable growth for the company.
A Journey With Citroën
A post-graduate in Sales & Marketing, Mishra joined Stellantis in 2018 as part of the core team responsible for launching Citroën in India. Since then, he has showcased leadership across various functions, contributing to the brand's development in the region by augmenting processes and standards.