To coincide with the range of its all-new batteries, Amaron, one of India’s leading automotive batteries brands, has introduced its brand mascot ‘Ron’.
A futuristic figure created in Amaron’s green brand colour scheme, the Rons, with a glowing ‘A’ on their chest, signifies the tremendous energy at the heart of the all-new Amaron. With digital screens for faces, Rons are capable of displaying emoticons, GIFs and more. In addition, Rons are surrounded by rings of energy, representing the power-packed inside the all-new Amaron batteries.
A statement from the company stated that the brand always wanted to introduce a brand mascot and was waiting for the right time, noted Jayadev Galla, Chairman and Managing Director, Amara Raja Batteries.
He said, “This is the right time to introduce the Rons, with Amaron expanding not just across India, but into international markets. As we launch the all-new Amaron batteries, we expect our Rons to bring global recognisability to Amaron over time.”
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