Hero Electric, Bajaj Auto, TVS Gain Upper Ground In E2W Sales

Mukul Yudhveer Singh
03 Aug 2022
01:07 PM
1 Min Read

EV fire incidents seem to continue haunting the mind of consumers as Ather Energy and Ola's electric scooter sales declined in July 2022

Left to Right - Hero Electric Scooter, Bajaj Chetak Electric Scooter, TVS Motors iQube Electric Scooter

Hero Electric has once again outdone its competitors, including Ola Electric, in the e2W space in India. As per Vahan Data sourced on August 2, 2022, the OEM sold 8,786 e2Ws in July 2022, representing a 35.09% MoM increase in its retail figures as the brand had sold 6,504 electric scooters in June 2022 (Table Below).

Notably, the OEM also resumed its digital sales channel a few days ago. In a recent conversation with the Mobility Outlook team, Saurav Kumar, MD, Protiviti Member Firm For India, pointed out the incidents of e2Ws catching fires as one of the primary reasons behind start-ups witnessing a dip in their sales.

He said, “The fires are witnessed more in the EVs retailed by start-ups as compared to those retailed by legacy OEMs as the start-ups have rushed to join the bandwagon and launch EVs in the market without proper R&D and quality control testing.”

OEM/Start-upJune 2022July 2022MoM%
Hero Electric6,5048,78635.09%
TVS Motor1,9464,247118.24%
Bajaj Auto1,7982,42134.65%
Ather 3,8291,281-66.54%
Being India959116821.79%

Sales of Ather and Ola's electric scooters declined as per the data sourced from the Vahan portal. The former registered 1,281 electric scooters in July 2022 against 3,829 electric scooters in June 2022, leading to a 66.54% decline MoM. On the other hand, Ola Electric was able to register 3,853 electric scooters in July 2022 against 5,886 units in June 2022, thus leading to a 34.54 decline in numbers. Notably, while Ather Energy has recently announced the launch of the gen-3 variant of its electric scooter, Ola Electric has revealed its upcoming Battery Innovation Center in India.

Traditional OEMs Bajaj Auto and TVS Motor have gained upper ground in electric scooter sales as the former sold 2,421 units in July 2022 against 1,798 units in June 2022. Similarly, TVS Motor has also gained 118% MoM in electric scooter sales. The OEM registered 4,247 units in July 2022, compared to 1,946 units in June 2022.

After losing some ground in June, Okinawa has picked up its electric scooter sales once again as the OEM registered 8,098 electric scooters in July 2022. The brand grew over 16% MoM in July against 6,944 units it had registered in June 2022.

Registering 6,313 electric scooters in July 2022, the registrations of electric scooters of Ampere by Greaves fell by 3.5%, MoM. The OEM registered 6,542 electric scooters in June 2022. 

Being India was among the growing OEMs as its electric scooter registrations increased by 21.79% MoM. Against 959 electric scooters, it sold in June 2022, the brand was able to register 1,168 in July 2022.

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