Hyundai Ups Retail Experience Quotient

Mobility Outlook Bureau
07 Feb 2023
02:25 PM
1 Min Read

The idea is to allow customers to shop across multiple sales channels and ensure greater convenience and flexibility


Hyundai Motor India has launched an omni-channel retail experience which will allow customers to shop across multiple sales channels; the Hyundai website, physical dealer showrooms and myHyundai app . 

According to a press release, the company has conducted extensive trainings and special sessions of more 20,000 dealer staff in recent months to support customers and offer timely resolutions to their queries. 

Tarun Garg, Chief Operating Officer, Hyundai Motor India, said as the lines between the physical and digital world blur, the world of automotive retail is witnessing a dramatic change. Customer buying journeys are becoming increasingly non-linear, with today’s tech-savvy buyers demanding an omnipresence from brands that allow them to engage in both online and offline shopping as per their convenience. 

“To ensure a smooth omni-channel experience, Hyundai has integrated all customer touchpoints with a focus on allowing then to switch between offline and online shopping format at any point in their buying journey,” Garg added.

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