Mahindra Unveils Thar Earth Edition At INR 15.40 Lakh

Mobility Outlook Bureau
27 Feb 2024
07:05 PM
1 Min Read

Available in both diesel and petrol variants, with options for manual and automatic transmissions, the Earth Edition promises an exclusive 4x4 experience in the LX Hard Top Variant.

Mahindra Unveils Thar Earth Edition At INR 15.40 Lakh mobility outlook

In a move that highlights its commitment to innovation and the spirit of adventure, Mahindra & Mahindra Ltd has officially launched the Thar Earth Edition. This latest iteration of the Thar SUV is inspired by the vast and formidable Thar Desert, offering an unparalleled blend of style and performance designed to resonate with the hearts of adventure enthusiasts across the globe.

The Thar Earth Edition is not just an SUV; it's a homage to the enchanting landscapes of the Thar Desert. Sporting a unique satin matte 'Desert Fury' colour scheme, this special edition stands out with its dune-inspired decals and exclusive Earth Edition badging on the B pillars, encapsulating the essence of the desert's infinite expanse. The Desert Fury theme extends across the vehicle's body, grille, and ORVMs, complemented by new silver alloy wheels and matte-black badges, making it a head-turner on any terrain.

Inside, the Thar Earth Edition transcends the ordinary with its sporty and comfortable interiors. Beige leatherette seats adorned with a 'shifting dunes' pattern, alongside matching Desert Fury-coloured accents, provide a cocoon of luxury that does not compromise on the vehicle's adventurous spirit. The cabin's design, with its dark chrome embellishments and unique numbered decorative VIN plate, starting with serial number 1, offers a personal and exclusive touch to each SUV.

This special edition builds upon the Thar's legacy of adventure, aiming to captivate both existing enthusiasts and a new generation of adventurers, encouraging them to embrace the 'Thar Life' with a sense of oneness with the environment.

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