Maruti Suzuki India has launched its Metaverse platform, ArenaVerse, for its Arena showroom network.
To ensure an impeccable experience, the company has furnished over 700 Arena main outlets spread across India with Virtual Reality (VR) devices for customers to experience the ArenaVerse.
The web version will also be accessible on web browsers through the company's website.
A press release from the carmaker noted that ArenaVerse will allow users to indulge in an immersive virtual experience with their favourite Maruti Suzuki vehicles.
Furthermore, the platform's launch also builds on the company's commitment to providing a more interactive and immersive retail experience for tomorrow's consumers.
Going forward, they will also be able to digitally interact with sales representatives and configure cars as per their needs in ArenaVerse, the release stated.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, noted that there is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones.
The company claims it has received 10,000 bookings for the Grand Vitara from NexaVerse alone. Incidentally, the platform was launched alongside the launch of the flagship product.
In 2021, the brand digitised 24 out of 26 car buying steps and empowered its ecosystem to adapt simultaneously for a seamless end-to-end experience.
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