In line with its vision to offer futuristic, technology-driven products and services for customers, Maruti Suzuki India Limited (MSIL) plans to unveil a range of futuristic products and technology showcases, including an electric concept and a range of SUVs.
The country's largest automaker will display an array of 16 vehicles at the expo, including an electric concept SUV, two all-new SUVs, WagonR Flex Fuel prototype and its customised range of existing products like Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno, and Swift among others.
According to a press release from the company, its pavilion will be spread across 4,118 sqm at Hall No 9 and divided into four zones: Sustainability Zone, Technology Zone, Innovation Zone and Adventure Zone.
The major highlight will be the Grand SUV amphitheatre, which will enthral viewers with an elevated section featuring a range of SUVs and UVs by Maruti Suzuki.
Engagement Activities
Maruti Suzuki is planning a lot of engaging activities at the expo. At the pavilion, customers will enjoy curated engagement activities like‘Sustainability Tree’ in the Sustainability Zone, where people can post and support sustainable initiatives.
The Technology Zone, meanwhile, will captivate tech-savvy visitors with an engaging and immersive experience on futuristic technologies like ADAS, V2X, cutting-edge powertrains like Intelligent Electric Hybrid using innovative technologies like Robotic Touchscreen Arm and Virtual Reality.
The Innovation Zone will engage with Varun Dhawan fans as they can strike a pose with the superstar’s 3D character for a unique photo opportunity.
The specially curated Adventure Zone will have a ‘Rock Wall Climbing Activity’ to engage adventure enthusiasts while showcasing customised AllGRIP vehicles.
Celebrity fans also have something to look forward to; the studio at the pavilion will facilitate real-time digital content and candid conversations with celebrities & influencers.
Hisashi Takeuchi, Managing Director & CEO, MSIL, said, 'Our showcases at Auto Expo’23 will highlight Maruti Suzuki’s commitment towards cleaner, greener, sustainable and carbon neutral offerings for tomorrow. We are confident that our range of all-new SUVs, futuristic Concept EV, Hybrid, flex-fuel prototype and products will capture the imagination of enthusiasts.”
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