Launched in 2015, Maruti Suzuki’s premium retail network NEXA has completed six years. The leading carmaker in the country has sold over 1.4 million cars through its network of 380-plus NEXA outlets spread across 234 Indian cities.
The NEXA channel claims to have attracted a lot of first time vehicle buyers – 70% of the total NEXA customers are first time buyers, the company stated. In addition, nearly half of NEXA customers are under 35 years of age.
In January 2020, the company had also launched the NEXA augmented reality showroom, which allows customers to explore NEXA products in a digitalised format.
In all, the company retails five products through the NEXA channel, including Ignis, Baleno, Ciaz, S-Cross and XL6.
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said the NEXA channel has helped the company attract a new set of customers, who were earlier not considering a Maruti Suzuki vehicle.
“Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the NEXA experience to ever-evolving customers in the field of automobile and lifestyle,” he said.