Mahindra & Mahindra, on August 15, 2022, inaugurated its new design centre of excellence, Mahindra Advanced Design Europe (M.A.D.E), located at Banbury, Oxfordshire.
The new design centre will serve as the conceptual hotbed for the company’s portfolio of EV products, a press release from M&M stated.
With a staff strength of 30, the centre has been instrumental in the development of three of the five e-SUVs showcased as part of Mahindra’s Born Electric launch. The primary objective of M.A.D.E, which forms part of the Mahindra Global Design Network that includes the Mahindra India Design Studio in Mumbai, is to conceive and create all future Mahindra EVs and advanced vehicle design concepts.
The design centre is said to be equipped with state-of-the-art design tools, 3D digital and physical modelling, Class-A surfacing, digital visualisation and Human-Machine Interface (HMI) design.
Additionally, it also incorporates a complete digital visualisation suite, clay modelling studio, VR digital modelling and digital as well as physical presentation areas, the release said.
M.A.D.E was inaugurated by Anand Mahindra, Chairman, Mahindra Group along with Ranil Jayawardena, International Trade Minister, UK.
Mahindra, said that M.A.D.E is another vital node in the company’s neural network of innovation. Interestingly, the EVs showcased by the company currently were developed in 15 months, he said.
Jayawardena said, “We are seeking to double Anglo-Indian trade over the next decade and a free trade deal will be a significant step towards achieving that, tackling trade barriers and helping businesses in both countries to seize new opportunities”.
Pratap Bose, Chief Design Officer, Mahindra & Mahindra, said, “Our primary mission at M.A.D.E is to give expression to our Born Electric vision. All of the technology, all of the automotive design talent, all of the state-of-the-art tools assembled here will be geared towards that objective – that is to disrupt the status quo and serve as the wellspring for Mahindra EV design and Innovation.”