Leading Indian vehicle maker Mahindra and Mahindra has signed a collaboration agreement with Campervan Factory, a research-based, IIT Madras-incubated caravan manufacturing company, to launch budget-friendly luxury campers in India.
According to the press release from the vehicle maker, it will introduce innovative campervan designs and models in India that match international standards. These will be developed with assistance from IIT Madras Advanced Manufacturing Technology Development Centre (AMTDC), International Centre for Clean Water (ICCW) for water management and waste disposal solutions and Saint Gobain Research Centre for their expertise in glazed solutions.
These campers are based on the double-cab Bolero Camper Gold platform and will cater to the self-drive tourism segment that is gaining popularity in the country, the release added.
The camper trucks will be offered with a range of facilities, including smart water solutions, the company said.
Moreover, they will also offer a sleeper facility for four, a sitting and dining facility for four, a restroom fitted with a bio-toilet and a shower, a complete kitchen with a mini-fridge and microwave, an air-conditioner (optional), and a complete multimedia experience, including television and other conveniences, it added.
Harish Lalchandani, VP- Marketing, Mahindra Automotive, said, “Our alliance with Campervan Factory to produce these high-quality yet rugged camper trucks will be a boon for India’s travel and tourism industry to cater to a new class of adventure seekers and adds a new source and RoI to business operations.”
K M Vandhan, Director, Campervan Factory, said, “This could be a major shot in the arm for the Indian caravan market and will change the very dynamics of holidaying in India. Caravan tourism is a blessing for the sector, especially given the effects of the pandemic.'