Nissan Motor India Pvt Ltd (NMIPL) has unveiled 'NISSAN ONE,' a single sign-on web platform, as part of its 2024 customer-centric initiatives, coinciding with the celebration of 100,000 Magnite customers. This platform aims to redefine the customer journey by offering a seamless and integrated experience for both new and existing buyers.
'NISSAN ONE' serves as a one-stop solution, streamlining various touch points across the entire customer journey. This innovative move by Nissan reflects its commitment to putting the customer at the forefront of its operations and is part of the broader business acceleration plan in India.
Mohan Wilson, Director - Marketing, Product & Customer Experience at Nissan Motor India, highlighted the significance of 'NISSAN ONE': 'This robust, innovative platform is a reflection of Nissan’s ‘Customer First’ philosophy. It offers information, customisations to cater to specific needs of all buyers, potential and existing. The ‘refer and earn’ Program, first of its kind in the industry, is the brand's way of rewarding our buyers and showing gratitude for their faith in Nissan.”
'NISSAN ONE' is not just a digital platform; it represents a paradigm shift in the automotive industry by consolidating disparate customer touch points into a unified and accessible interface. The platform is designed to enhance customer experience by eliminating the need for customers to navigate multiple websites and platforms. It enables real-time service booking, personalised communication based on customer preferences, and efficient journey management.
As part of the new platform, Nissan has introduced the 'Refer & Earn' program, a first-of-its-kind initiative in the industry. Existing Nissan customers can refer friends and family to purchase a Nissan car, earning points that can be redeemed for various services and benefits. This loyalty-driven program adds an extra layer of engagement, encouraging customer advocacy and retention.
The launch of 'NISSAN ONE' coincides with a significant milestone for Nissan Motor India, as it successfully dispatches 100,000 Magnite units to the Indian market from the Alliance plant (RNAIPL) in Chennai. This achievement underscores Nissan's commitment to delivering high-quality products and services, exceeding customer expectations, and contributing to India's emergence as a major automotive manufacturing hub.