To expand its reach in rural India, Renault India, in collaboration with CSC Grameen e-Stores, has announced the opening of 300 booking centres across India.
This initiative aims to increase accessibility in remote regions and provide rural customers with an opportunity to book their vehicles within their locality with ease and convenience.
According to a press release from the carmaker, the customers can book their vehicles with minimum documentation formalities by scanning the QR Code available at the nearest booking centre, making digital inclusion in rural India a reality.
The CSC’s nationwide network and digital services will further strengthen Renault India’s reach in rural geographies, including remote areas of the country, it added.
Additionally, the centres will also serve as a customer information centre, providing all information related to the product, its features, price range, finance schemes and offers applicable at that point in time.
To facilitate smooth rural e-commerce, these centres are equipped with trained Village Level Entrepreneurs (VLEs) catering to all financial and products related queries and enabling the sale to end customers in rural areas under one roof, the release added.
Last year, the two entities partnered to enhance their reach in rural India and move closer to customers in remote areas.
Recently, Renault joined hands with CSC e-Governance Services to support Pradhan Mantri Gramin Digital Saksharta Abhiyaan (PMGDISHA), the Government of India’s flagship programme that aims to provide digital literacy to six crore rural citizens.