Tata Motors has launched ‘Truck Utsav,’ a unique customer engagement initiative to raise awareness of its latest vehicles and mobility solutions, showcasing innovative and technologically advanced trucks with unique value-added services.
The truck maker also unveiled the all-new LPT 1916, engineered to set new benchmarks in customer profitability.
Through Truck Utsav, customers will benefit from advanced mobility solutions tailored to their specific needs and also offer an opportunity to engage with financing partners for easy and convenient vehicle financing. The event will be held in Delhi, Faridabad, Gurugram, Bengaluru, Jaipur and Chennai.
Unveiled at the Truck Utsav, the Tata LPT 1916 offers the fleet owners the highest payload in its segment, allowing higher income and profitability. Powered by a 3.3-litre diesel engine, the truck comes with the walkthrough LPT cabin designed for driver comfort in day and sleeper configurations. To ensure better profitability and reliability, the truck has the latest features like cruise control, gear shift advisor, dual-mode fuel economy switch, low-rolling-resistance tyres and engine brakes.
Rajesh Kaul, Business Head – Trucks, Tata Motors, said, 'The highlight of the show is the all-new Tata LPT 1916, which will set the highest standards in the segment for customer profitability, equipped with fuel-efficient powertrain and best-in-class features. Truck Utsav provides the perfect platform to engage with our customers, fostering invaluable insights and partnerships.”