Tata Passenger Electric Mobility Launches First Pure EV - Punch.ev

Mobility Outlook Bureau
17 Jan 2024
06:50 PM
2 Min Read

Built on the advanced Pure EV architecture called acti.ev, this SUV combines technology, environmental consciousness, and affordability, with a starting price of INR 10.99 Lakh.


Tata Passenger Electric Mobility (TPEM), a Tata Motors subsidiary, launched its inaugural pure EV, the Punch.ev, marking a significant moment in India's EV journey.

The Punch.ev, available in three personas - Smart, Adventure, and Empowered, is a multi-talented EV packaged in a classical SUV design. It offers an exceptional driving experience with zero emissions.

Shailesh Chandra, MD, Tata Motors Passenger Vehicles Limited & TPEM, stated, “Today marks a historic milestone in India's EV journey as Tata.ev propels the nation into a new era of sustainable mobility with the launch of Punch.ev. From the launch of the game-changing Nexon.ev and Tiago.ev to our constant work of creating a robust charging infrastructure, we've reshaped perceptions. Now with the launch of the Punch.ev, an SUV that goes beyond every day, we are taking our commitment to an all-new level by delivering a versatile EV that aligns with the evolving customer needs. It aims to catapult the Indian EV market, and leapfrog India into an era of pure EVs.'

Tech Specs, Range Options

The Punch.ev offers two battery pack options - 25 kWh and 35 kWh, providing ranges of 315 km and 421 km, respectively. The EV comes with two e-drive options, ensuring dynamic and efficient performance.

The vehicle features charging options, including a 3.3kW and a 7.2 kW AC fast charger for home or workplace installation. With DC Fast Charging capability, it can charge from 10% to 80% in just 56 minutes using a 50 kW DC fast charger.

Led by a new digital design approach, the Punch.ev stands for innovation, tech-forward features, and an aspirational appeal, with smart lighting systems for a modern look.

Digital First Experience

The Punch.ev redefines the in-cabin experience, seamlessly integrating features from higher vehicle segments.

  • Dual-Screen Setup: A 26cm HD infotainment display by HARMAN paired with a 26cm digital cockpit.
  • Illuminated Logo: The 2-spoke steering wheel features a centrally illuminated logo, enhancing the digital ambiance.
  • Phygital Control Panel: A fusion of physical and touch controls designed for optimal ergo-aesthetic satisfaction.
  • Wireless Connectivity: Enjoy wireless Android Auto and Apple CarPlay functionalities, and explore the Arcade.ev app suite with 17 gaming, music, and media apps.
  • Voice Assistants: Connect with multiple voice assistants, including the 'Hey Tata' assistant, Alexa, Siri, and Google Assistant.
  • ZConnect Connected Car Technology: Standard smartwatch connectivity for an enhanced connected car experience.

Plush Feature Upgrade

The Punch.ev delivers an enriched driving experience with advanced features.

  • Convenience Features: Wireless charging, automatic headlamps, rain-sensing wipers, auto-dimming IRVM.
  • Fast Charging: 45W type-C USB port for constant power to personal gadgets.
  • Comfort Features: Ventilated leatherette seats, electric sunroof, mood lights, and an Air purifier with AQI display.
  • Paddle Shifters: Enables 4-level Multi-Mode Regeneration and over-the-air software upgrades.

acti.ev Architecture

Punch.ev stands on Tata Motors' all-new Pure EV architecture – acti.ev, representing Advanced Connected Tech-Intelligent Electric Vehicle. Key pillars include Performance, Technology, Modularity, and Space Efficiency across Powertrain, Chassis, Electrical Architecture, and Cloud Architecture layers.

Uncompromised Safety

The vehicle comes with standard features across all personas.

  • Safety Features: Six Airbags, Electronic Stability Program, ISOFIX, Roll-over mitigation, Brake Disc Wiping, Hydraulic fading compensation.
  • Additional Safety: SOS Calling with E-Call & B-Call, Electronic parking brake with Auto Hold, and a 360 surround view camera system with blind spot monitor.

A press release from the company stated that the Punch.ev is designed for practicality and performance, offering:

  • Attributes: 16-inch LRR tyres, 190mm ground clearance (unladen), 350mm water wading capability.
  • Convenience: 90-degree opening doors, flat 2nd-row floor, 366 litres of boot space, 14 litres of added space in the frunk, and 32 cabin cubby holes for smart storage.

Also Read:

Tata Unveils Pure EV Architecture - 'acti.ev' & Punch.ev

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