Japanese carmaker Toyota Kirloskar Motor (TKM), on Friday, unveiled its new offering, Urban Cruiser Hyryder, targeted towards the B-Segment SUV market. The vehicle is open for booking at INR 25,000, while PB Venugopal, Vice President, TKM, confirmed that the launch will be around the early festive season.
The vehicle has been jointly developed by Toyota and Suzuki and will be manufactured at its recently refurbished Bidadi plant in Karnataka with a localisation level of over 90%.
Based on the Advanced Body Structure, the new vehicle gets powered 1.5-litre engine with THS (Toyota Hybrid System) & e-drive transmission, delivering a combined output of 85kW with the engine producing 68kW and a torque of 122Nm and the motor putting out 59kW and torque of 141Nm.
With this combination, the company claims that the SUV is capable of running 40% of the distance and 60% of the time on electric (EV) or zero-emission mode.
Additionally, the vehicle also gets an option for the 1.5L K-series engine sourced from the alliance partner Suziki with Neo Drive (ISG) paired with a 5-speed manual transmission or 6-speed automatic transmission with 2WD & 4WD options. This engine option puts out 75kW and 135Nm of torque.
Speaking of the exterior design, the B-Segment SUV features LED projector headlamp, twin LED daytime running lamp, turn indicator, wide trapezoidal lower grille, unique crystal acrylic upper grille with chrome garnish, LED tail lamp, rear skid plate along with 17-inch alloy wheels.
Featuring a black and brown interior for the strong hybrid models and an all-black interior for the Neo Drive model, the cabin sports a nine-inch smart play cast audio with Hello Google & Hey Siri voice assistant, drive mode switch, wireless charging, leather seats with ventilation, 360-degree camera & view, ambient light, panoramic sunroof, door spot + IP line, head-up display along with tilt and telescopic steering.
At the rear, it gets reclining rear seats, rear AC vents, 60:40 seat split and USB rear points. Customers can also tick for the range of 66 accessories options. The vehicle also features Toyota i-Connect with 55 connected features, including Smartwatch connectivity and advanced voice control along with remote vehicle ignition start/stop, remote AC control, FindMyCar, stolen vehicle tracking, remote mobiliser and vehicle health.
While on the safety side, the car gets loaded with six airbags, ABS with electronic brake force, TPMS, cruise control, front seat PT/FL, vehicle stability control, advanced body structure, hill-hold control, hill descent, rear 3-point seatbelt and all-wheel disc brake.
The vehicle comes in two body options, including seven monotone paintworks, namely Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black along with four dual tone paint options with a contrasting black roof, including Cafe White, Sportin Red, Enticing Silver and Speedy blue.
The vehicle maker provides a standard warranty of three years or 100,000 kilometres on the Urban Cruiser Hyryder with an option for an extended warranty of up to five years or 220,000 kilometres.
Vikram Kirloskar- Vice Chairman, TKM, said, “In line with our goals, we are very happy to introduce the Urban Cruiser Hyryder, which will give a substantial boost to ‘Make in India’ and ‘Mass Electrification’ initiatives and thereby providing further impetus to Atamanirbhar Bharat.'
He added that the company has committed to invest a total of INR 4,800 crore for manufacturing EV components in India, starting with e-drive, which the company has already started manufacturing in India.
Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor, said, “Today, with over two million satisfied customers, our focus in India continues to be the introduction of advanced products that are safer and cleaner and a good match for the energy mix of the country.”
He noted that Toyota has seen over 20 million hybrid customers across 140 countries ever since the technology was introduced by the company in 1995, adding that the new product will mark the first step for TKM towards mass electrification in India.
The product is likely to rival the likes of the Hyundai Creta, Kia Seltos, Skoda Kushaq and the VW Taigun. Furthermore, the company confirmed that the product will also be exported to several international destinations, starting with the African market.