TVS Motor Company and BMW Motorrad celebrate ten years of their strategic partnership, which was signed in April 2013 to manufacture sub-500cc motorcycles for global markets.
A press release from TVS Motor Company noted that the collaboration has resulted in the development of four products on the 310cc platform: BMW G 310 R, BMW 310 GS, BMW G310 RR and TVS Apache RR 310.
With over 140,000 customers, the motorcycles under this partnership have been accepted across markets like the EU, USA, Latin America, Japan, China, and India.
Going forward, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including electric vehicles. Furthermore, as part of this extended association, TVS Motor Company’s scope includes designing and developing future BMW Motorrad products and delivering world-class quality, supply chain management, and industrialisation.
K N Radhakrishnan, Director & CEO, TVS Motor Company, noted that with the extension and expansion of the partnership towards future technologies and sustainable mobility solutions, the companies are also in discussions to expand the manufacturing network beyond India to cater to the future growth under this partnership, which includes the recently unveiled BMW CE 02.
Dr Markus Schramm, Head, BMW Motorrad, stated, “Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad's worldwide success”.
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