Volvo Cars Introduces Fully Electric EM90 Premium MPV

Mobility Outlook Bureau
16 Nov 2023
02:35 PM
1 Min Read

The EM90 aligns with the increasing popularity of the MPV segment, particularly in Asia.

volvo em90 unveil mobility outlook

Volvo Cars continues its commitment to electrification with the launch of the fully electric EM90 premium Multi-Purpose Vehicle (MPV). This latest addition to Volvo's expanding electric portfolio is designed not only as a comfortable mobile living space but also as a vehicle that caters to diverse customer needs, showcasing Volvo's innovation capabilities.

The EM90, the second expansion in Volvo's model line-up this year following the EX30 small SUV, is strategically being introduced in China, the world's largest car market. Jim Rowan, CEO of Volvo Cars, emphasizes, 'With the EM90, we're taking Volvo Cars' heritage and leadership in safety into the exciting new electric MPV segment. It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.'

This unveil reinforces Volvo's commitment to becoming a fully electric car maker by 2030. The company plans to roll out a range of new, fully electric models in the coming years to meet customer expectations while achieving zero tailpipe emissions.

The EM90, inspired by the versatile Volvo Duett from 1953, offers a spacious and versatile interior, serving as a modern reinterpretation of Volvo's rich heritage. It caters to a wide range of scenarios, from family trips to executive business transport.

volvo em90 unveil interior mobility outlook

In terms of design, the EM90 sets a new standard for the MPV segment, featuring iconic Thor's Hammer headlights and an illuminating front grille inspired by skyscrapers and immersive art. The rear design incorporates a lit-up word mark and evolved Volvo vertical tail lamps, inspired by modern city skylines.

The fully electric EM90 boasts a competitive range of up to 738 kilometres under the CLTC testing cycle, equipped with a 116 kWh battery and bi-directional charging capability. Safety features include Volvo's 96 years of safety DNA and advanced driver assistance systems.

Inside the EM90, occupants enjoy top-notch sound isolation, road noise cancellation, and a range of technology features, including Snapdragon Cockpit Platforms, a 15.4-inch infotainment screen, and a roof-mounted 15.6-inch screen for various in-cabin scenarios.

Jim Rowan sums up the EM90 as 'a supremely comfortable electric car with a smart cabin, fast charging, a competitive driving range, Volvo's unique design language, and a high level of premium in every detail.' The EM90 is now available for pre-orders in China, marking a significant step in Volvo's journey towards sustainable and innovative mobility.

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