Tata Motors Leverages Market Research For EV Upgrades

Srinjoy Bal
30 Sep 2022
04:56 PM
1 Min Read

The inbuilt telematics play a big role both in terms of helping customers take care of their vehicles and the manufacturer in product upgrades.

Tiago EV
Anand Kulkarni

Tata Motors has constantly been upgrading its electric vehicles as part of its effort to keep ahead in the leadership stakes.

For instance, the Nexon EV has been upgraded twice with the Nexon EV Max and the EV prime. Likewise, the Tigor EV (earlier known as X-Press T) has also been through this cycle.

Anand Kulkarni, Vice President, Product Line & Operations, Tata Passenger Electric Mobility, told Mobility Outlook that market research had clearly indicated the importance of competitive pricing and timely upgrades for customers.

This explains why it decided to add two battery pack options for its latest launch, Tiago EV. All Tata’s EV products also come with inbuilt telematics which help customers take good care of their vehicles while helping the company in market research.

Kulkarni said this enabled monitoring of customer behavioural patterns where, for instance, some prefer to go on shorter drives but multiple times everyday. Research also showed that EVs are preferred for lower operational costs and their refinement.

They are mostly driven at around 70-80 kmph on highways and 20-30 kmph in cities. According to Kulkarni, around 96% of their charging needs are done by low wall box home chargers while fast chargers account for the balance 4% time.

These data points are used to decide what battery size is ideal for a particular vehicle segment and the kind of charging options to help customers strike the right balance on price. The company then correspondingly configures/upgrades products to meet market expectations, added Kulkarni.

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