Analog Devices, Seeing Machines To Develop Sophisticated ADAS

Mobility Outlook Bureau
04 Jan 2023
11:31 AM
2 Min Read

The combined solution will readily meet European Commission General Safety Regulations (GSR) and European New Car Assessment Program (Euro NCAP) requirements.


Analog Devices, Seeing Machines Collaboration
Analog Devices and Seeing Machines accelerate safer driving with sophisticated ADAS

Global semiconductor leader, Analog Devices and Seeing Machines, an advanced computer vision technology company have announced a collaboration in support of high-performance driver and occupant monitoring system (DMS/OMS) technology.

The collaboration pairs ADI’s advanced infrared driver and high-speed Gigabit Multimedia Serial Link (GMSL) camera connectivity solutions with Seeing Machines’ artificial intelligence (AI) DMS and OMS software to support powerful eye gaze, eyelid, head, and body-pose tracking system technology that more accurately monitors driver fatigue and distraction.

A release issued by the companies said the combined solution will “readily meet European Commission General Safety Regulations (GSR) and European New Car Assessment Program (Euro NCAP) requirements”. 

The system is also conducive to enabling future occupant monitoring features and a range of in-cabin camera placement options, previously unworkable due to challenges related to power efficiency, functional safety, hardware footprint, and image quality.

Sophisticated ADAS

Sophisticated Advanced Driver Assistance Systems (ADAS) are rapidly evolving to support safety across increasing, varied levels of autonomous capability. Semi-autonomous driving systems, for example, rely on in-cabin DMS and OMS to recognise and address driver fatigue and distraction. 

The combined solution from ADI and Seeing Machines leverages ADI’s industry-first infrared driver for DMS and OMS, capable of delivering up to 100W of peak power in a compact and functionally safe solution. This allows for a non-intrusive, smaller camera module in a vehicle's cabin, the company claimed.

On the other hand, Australia-headquartered Seeing Machines’ AI software interprets signals from the optical hardware, monitors and diagnoses the problem, and combines with ADAS features to enable output signals to warn drivers and vehicle occupants, when necessary.

“Our work with ADI aims to support semi-autonomous driving with increased safety levels to deliver what we call ‘supervised automation’,” said Nick DiFiore, SVP and GM of Automotive, Seeing Machines. “ADI's proven automotive-grade, near-infrared drivers and GMSL devices enable a sophisticated optical path to provide critical illumination and high-speed video bandwidth for real-world and real-time processing of interior cabin environments,” he added.

Yin Wu, Director of Automotive Product Line Management, Analog Devices said cabin monitoring is complex and requires careful integration of infrared illumination, image capture, data processing, and algorithm layers to achieve a real-time response. 

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