Ather Energy's Strategic Foray Into The Family Scooter Segment With The Rizta

Mobility Outlook Bureau
07 Apr 2024
12:38 PM
1 Min Read

By integrating advanced technology with a focus on safety and convenience, Rizta offers an integrated mobility solution.


Ather Energy

Ather Energy has made a significant stride with the unveiling of its new family scooter, the Rizta, on Ather Community Day in Bengaluru. The Rizta is ingeniously built, focusing on attributes paramount for family use – comfort, safety, and a suite of connected features. It boasts the largest seat in its category, ensuring ample space for riders, alongside a 56L storage capacity, addressing the everyday needs of Indian families.

Equipped with cutting-edge features like SkidControl and integration with WhatsApp on the dashboard, Rizta sets a new standard in the scooter industry. Its inclusion of advanced safety measures and ride assist features further solidifies Ather's dedication to rider security and convenience.

Ather's Rizta comes in two models and three variants - Rizta S and Rizta Z, equipped with a 2.9 kWh battery, and a top-tier Rizta Z variant featuring a 3.7 kWh battery. The scooter's range is impressive, with the 2.9 kWh variants offering a 123 km range and the 3.7 kWh variant extending to 160 km. The Rizta S is available in three monotone colours and the Rizta Z in seven shades, including both monotone and dual-tone options.

Ather Halo Smart Helmet

In a collaborative effort with Harman Kardon, Ather introduced Ather Halo, a smart helmet designed to elevate the riding experience. This integration of superior audio quality with innovative features like WearDetect technology and helmet-to-helmet communication represents a leap forward in rider connectivity and safety.

Ather Energy Rizta mobility outlook

AtherStack 6.0 With Over-The-Air Updates

The release of AtherStack 6.0, the latest software update, demonstrates Ather's commitment to continuous improvement. This update enriches the user interface with new functionalities like WhatsApp integration and Alexa voice commands, enhancing both convenience and safety for riders. Swapnil Jain, Co-founder & CTO, elaborated on how AtherStack 6.0, with features like WhatsApp integration and Alexa voice commands, represents a significant upgrade in enhancing rider safety and convenience.

Priced competitively at INR 1,09,999 (ex-showroom Bengaluru), the Rizta is positioned to make a significant impact in the electric scooter market. Its value proposition, combined with advanced features and a focus on family-centric design, sets a new benchmark for electric mobility in India.

Ather Energy's launch of the Rizta, alongside the introduction of Ather Halo and the rollout of AtherStack 6.0, signifies a strategic expansion into the family scooter segment.

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Ather Rizta family electric scooter to debut on 6 April

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