Brakes India, ADVICS Announce JV For Advanced Braking Products

Mobility Outlook Bureau
07 Jun 2024
03:17 PM
1 Min Read

This collaboration aims to design, develop, and manufacture advanced braking products, including Electronic Stability Control (ESC).

Brakes India - ADVICS

Brakes India, a TSF Group company and India's leading braking systems manufacturer, is partnering with ADVICS, a premium brake system supplier from Japan’s AISIN Group, to form a joint venture focused on the Indian light vehicle market.

The new joint venture, a greenfield project, will be established with an investment exceeding INR 500 crore. Brakes India will hold a 51% stake, while ADVICS will hold 49%. Located in southern India, the venture will employ over 300 people in the coming years. The partnership will combine Brakes India's localisation capabilities and customer connections with ADVICS’s advanced global technology and quality systems.

Vasudevan K, President Light Vehicles at Brakes India, said, “With the growth of hybrid and battery electric vehicles (HEV/BEVs) in India and the rising demand for autonomous driving features, it is essential to offer superior products to our customers. Our investments in R&D and localisation, combined with ADVICS’s global technology, will accelerate the adoption of advanced braking systems in India. The products manufactured by the JV will initially be supplied to the Indian Light Vehicle market through our parent companies.”

Keizo Oda, Chief India Officer at ADVICS, added, “We are proud of our advanced technology preferred by Japanese carmakers and expanding globally. This partnership will integrate the strengths of both companies, enhancing safety offerings for Indian customers.”

Brakes India has consistently invested in R&D and strengthened its localisation efforts in braking systems. The company believes that partnering with a technology leader like ADVICS will enhance its capabilities in advanced braking solutions, particularly for alternatively fueled vehicles. The longstanding collaboration between TSF and AISIN Group, combined with the complementary strengths of Brakes India and ADVICS, makes this joint venture a strategic move to address the evolving demands of the global mobility market.

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