CNH Industrial has inaugurated a state-of-the-art Multi-Vehicle Simulator (MVS) at its India Technology Centre (ITC) in Gurugram, marking a first in the Indian off-highway vehicle sector. This strategic enhancement aligns with CNH's commitment to harnessing innovative technologies to advance the agricultural and construction industries in India and beyond.
The newly introduced MVS is set to be a game-changer in CNH's product development and validation processes. It will serve an array of critical functions, from ergonomics simulation and user experience testing to product validation and employee training.
Friedrich Eichler, CNH's Chief Technology Officer, emphasised the importance of the ITC and the new simulator, stating, 'Our investment in the Multi-Vehicle Simulator at the ITC is a testament to our belief in India's potential as a hub of technological excellence. This facility will enable us to refine our products virtually, enhancing quality and reducing development time and waste, in line with our sustainability objectives.'
The inauguration also celebrated the expansion of the ITC, adding 32,000 square feet of advanced R&D labs and collaborative spaces. This expansion is designed to foster innovation and productivity among CNH's teams, further solidifying the centre’s role in CNH's global R&D network.
Ashish Sharma, Vice President and Managing Director – ITC, CNH, highlighted the simulator's impact, noting, 'The MVS enhances our R&D capabilities significantly, allowing us to simulate and test various vehicle scenarios in a controlled environment. This technological advancement will empower our teams to drive innovation and adapt to the rapidly changing needs of our customers.'
Since its establishment in 2021, the ITC has been pivotal in CNH's strategy to integrate and leverage global technology trends, enhancing its product offerings in India and worldwide.
CNH's commitment to India is evident through its strong network of over 470 dealers and 1,000 touch points across the country, showcasing its robust presence and trusted brand portfolio, including Case IH, New Holland, and CASE Construction Equipment.
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